Mcdonalds Internal analysis and business level Strategy - Free Essay Example

Sample details Pages: 4 Words: 1279 Downloads: 7 Date added: 2018/12/26 Category Management Essay Type Research paper Level High school Tags: McDonalds Essay Did you like this example? Internal analysis McDonalds Company operates by controlling many McDonald restaurants all over. It acquires food from various suppliers, maybe individuals or companies. It offers food at affordable prices, which is always available at any time of the day. It has many restaurants in very many countries. Due to that, it has become widely recognized all over. Considering that it has a mission, which is to provide the best quality food, it is necessary for the Company to have a mission statement. The mission statement helps the organization and its employees to work towards the achievement of a common goal. All the various individuals working or associated with the organization are bound by the common mission. Since it deals with food, the companys mission statement is related to what it deals in. The mission statement of the company is, therefore, to provide the best for its companies, and to also be the best place for its customers to eat and drink. Through that, the employees and the heads of the company work together towards the achievement of that goal. Don’t waste time! Our writers will create an original "Mcdonalds Internal analysis and business level Strategy" essay for you Create order Various values help in the good operation of McDonalds. The company believes in teamwork. Through teamwork, it has been able to establish itself globally since teamwork helps in coming up with the best strategies that benefit the organization. Another value that helps in the relevance of the organization is a community. It plays a huge role in the community, by even giving back to the community. Through that, it not only wins the hearts of many but also attracts more customers (Noe, 2003). The other values that it upholds are integrity and respect. They help the employees associated with the company to relate well to the customers. Integrity and respect also help the employees in relating well to each other. That enhances the overall performance of the organization. Various factors make the country to be outstanding, compared to other businesses that are related to food joints. First, the company is a recognized globally. Due to that, it is effective regarding competition. The other strength is that it obtains income from many countries, and due to that, it does not rely on only one source of income. Due to that, it has continued growing drastically. Those strengths, therefore, make the organization to have a competitive advantage compared to its rivals. Regarding efficiency, the organization is efficient operationally. It has many customers attached to it, which makes it relevant and efficient. It also provides the best regarding quality. It has food associated with the best nutrients. It also considers hygiene very much, and that has made it possible to have very rare health cases associated with the organization. Products associated with McDonalds are therefore of the best quality. Various innovations are also associated with the organization . The innovations aim at providing good quality products. Some have even led to the differentiation of products. For example, one of the latest innovations in the company is the development of technologically advanced straws. The innovation involves the integration of ideas from various engineers and specialists. Through that, the company will have invested heavily in the straw industry, and it will be expecting the best returns, given a large number of customers attached to it. Regarding customer responsiveness, McDonalds has a huge number of customers related to it. Most of the customers are even teenagers all over, who are highly attracted by the good quality of products in the company. Although those might sound advantageous to the company, some like innovation has become very costly to the company. For example, investing in straws is very expensive, and it will also see the company compete with other big companies associated with straws. One of the opportunities associated with McDonalds is the ability to have the capacity to expand, due to its popularity. Weaknesses and strengths associated with McDonalds involve competition and high employee turnout. Given that the employees in the company dont have to be highly skilled, they end up turning up in large numbers, and the company, therefore, has to do everything possible to satisfy them (Love, John, and Arthur, 1995). Competition appears as a threat since there are very many retailers associated with food products, which have come up. Business-Level Strategy McDonalds, just like many other big companies, is associated with other various businesses. The small firms can help in determining the overall performance of McDonalds. For example, if they dont perform well, then the performance and efficiency of McDonalds as a whole are affected. Some of the smaller businesses owned by McDonalds include, Panera Bread, Dairy Queen, Threshers, SPAR, Londies, Millies Cookies, Martin McColl and Krispy Kreme. All these companies work together with a common goal. Their performance determines McDonalds performance. All the companies are very necessary, and therefore none appears to be dominant over the others. One of the companies, Krispy Kreme, has played a very important in ensuring the performance of McDonalds has been enhanced. It has differentiated its products in various ways to attract more customers. Although the company boasts good returns from the doughnut industry, it has emphasized on the coffee it produces very much. Various adjustments and advances have been made on the coffee produced at Krispy Kreme. Apart from operating as a retail company, it has gone ahead to supply doughnuts to other retailers. This also plays a role in increasing its profit margin very much. Looking at another company, Dairy Queen, we see that a while before, many people thought that the company was only associated with ice creams. However, that has not been the case. The company has applied various strategies to ensure that its ice creams are widely consumed all over. It has introduced various brands of ice creams. However, it also participates in providing meals and drinks to its customers. This has made it be one of the most competitive companies associated with fast food. Dairy Queen also participates in market segmentation, so does McDonalds. The companies aim at providing food and beverages. These are products that can be consumed by a large portion of the population, including young teenagers, the middle-aged and even the old. Children can also consume such products. Krispy Kreme has segmented its products. Considering that it majors in doughnuts, we can conclude that demographically, the company targets the young people, considering that they are less prone to diseases (DeCelestino and Christina, pp. 225, 2006). Considering that McDonalds and the smaller companies associated with it most directly deal with customers, it becomes good for the company to provide the best for its customers. It is because consumers are the main driving force of McDonalds. They widely determine the overall performance of the company, given that its profits depend on the number of customers. Another business-level strategy that McDonald puts into consideration is the maximum utilization of the available resources. That also includes maximum utilization of the available human resources, such as labor (Hambrick and Donald, pp.567-575, 1980). However, various advantages and disadvantages are associated with the given Business-Level Strategies. One of the advantages is that company performance is improved through the given Business-Level Strategies. The community also benefits from the employment of various personnel to work in the companies. The disadvantages might include the costly nature of applying the various Business-Level Strategies. There is also the disadvantage of high competition and lack of the necessary skills to implement the various strategies. Works Cited Love, John F., and Arthur W. Miller. McDonalds: Behind the arches. (1995). Noe, Raymond A., et al. Gaining a competitive advantage. Irwin: McGraw-Hill, 2003. Celestino, Christina Michelle. Krispy Kreme, Sarbanes-Oxley, and Corporate Greed. U . Miami Bus. L. Rev. 15 (2006): 225. Hambrick, Donald C. Operationalizing the concept of business-level strategy in research. Academy of management review 5.4 (1980): 567-575.

Advertising Objectives - 1479 Words

Kayla K Redmond December 2, 2014 Advertising Management Prof Dena Hale Advertising Objectives Communication goals A goal of communication is informing target audience and/or consumers about the company’s product features. One communication goal is that the target audience will see the brand and product in the first month of the product launch. The target audience will see this through social media and email blasts sent from the brands’ (Orange) sister companies. Advertising exposure will also be another communication goal because there will be a vast amount of individuals that will immediately be exposed to the ads that will be on the social media sites since the target audience are a part of the generation†¦show more content†¦Orange uPad will use social media as the primary communication medium because the target audience is more likely to be on social media and see an advertisement or read a blog about the product for reviews. There will also be advertisements on television and there will be radio spots that will attract the attention of the target audience. Print media will be in magazines and newspapers that have an already established target audience who are similar to that of Orange’s uPad. Here is an example of a 30 second television spot: 1 Scene Transition Script Fade up from black The commercial will open with the friends sitting on the sofa watching television for 4 seconds 2 Dissolve The black video will last for 1 second Run time sub-total: 5seconds 3 Fade from black The opening scene will be a group of friends sitting on the sofa watching television; looking extremely bored Vocal music playing: low television static. The scene will last for 10 seconds. About 2 seconds into the scene, a text graphic will appear over the commercial saying: â€Å"BORED † The graphic will last about 8 seconds When graphic appears, a voiceover will also occur saying: â€Å"BORED? YOU DON’T HAVE TO BE† Run time sub-total: 15 seconds 4 Zoom to television 10-second scene of a Orange uPad commercial showing on the television Music changes to the most popular song at the moment. Voiceover: â€Å"COME OUT TO ORANGE’S AND GET YOUR LATEST SMARTPHONE AND TABLET COLLABO!† â€Å"YOU DON’T WANT TO BE THEShow MoreRelatedObjectives and Role of Advertising in Communication1849 Words   |  8 Pages1.1.1 Communication and Advertising In general, communication is simply transmitting of ideas, information, messages, experiences etc between two parties i.e. sender and receiver. In terms of marketing, sender will be the firm and receiver will be the target audience. Advertising is any paid form or non personal presentation of messages to the target audience, sponsored by any firm or organization Communication plays a vital role in advertising process. 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I have listed the following reasons why a business needs to advertise: * To create awareness, customer interest or desire * To boost sales * To build brand loyalty * To launch a new product * To change customer attitudesRead MoreArm and Hammer788 Words   |  4 PagesMarketing Brands Objectives, Positioning Strategy Campaigns †¢ Origin of term †¢ Military Campaigns †¢ Political Campaigns †¢ Advertising Campaigns Origin of term ï‚ § Fr. campagne, It. campagna - open country suited to military maneuvers n Campaign - a series of military operations with a particular objective in a war n Campaign - a series of organized planned actions with a particular purpose, as for electing a candidate Political Campaigns In politics, as in war, you have to pickRead MoreSouthern Rice Advertising Budget Essay846 Words   |  4 PagesSouthern Rice Advertising Budget†¨ In the case of Southern Rice, what particular type(s) of budgeting method would you consider? Why? When introducing a new product, it is imperative to have a marketing plan. The Southern Rice Company has well establish a recognizable brand and built a strong brand equity. â€Å"Good advertising can make a consumer want to try a product, but a repeat sale is typically influenced by the consumer’s product experiences.† (Arens, page 263) Customers are paying extraRead MoreIntroduction Advertising is often referred to as above the line expenditure, a term which is1700 Words   |  7 PagesIntroduction Advertising is often referred to as above the line expenditure, a term which is derived from the historical way where advertising expenditure was treated in marketing budgets. Main media expenditure was shown above the line because it represented actual expenditure, as opposed to sales promotion which was shown below the line because much of the cost of such items came from a reduction in revenue, e.g price cuts. Most advertisements run on behalf of a commercial organization will be

A citizen, rights and responsibilities and antisocial behaviour Free Essays

string(221) " housing and also that one of the major responsibilities of the citizen is to carry on his/her daily activities of living in such a manner as to show behaviours that are against the neighbourhood in which he/she resides\." Introduction The term ‘citizen’ may literally be used to refer to any person who has acquired or has the status of citizenship. The acquired status is used when the person that is conferred with the citizenship is not originally a citizen of the sovereign nation while, in effect the citizenship has to be earned through set of rules that govern the society. According to Hardy (1997) â€Å"the status of citizen is used to denote the link between an individual and a State, a form of political organization with territorial boundaries which may encompass more than one nation†. We will write a custom essay sample on A citizen, rights and responsibilities and antisocial behaviour or any similar topic only for you Order Now Citizenship is defined by Lewis (2004, p 9) as â€Å"a legal status conferred by an internationally recognised nation – state. This status accords a nationality and the right to make claims against the state and receive a share of the public goods†. Therefore, it can be seen that when an individual has the status of a citizenship, such individual has formed a relationship with the State and this relationship is guided and strengthened by the citizen knowing his/her rights from the State and responsibilities to the State, community and entire neighbourhood. This project focuses on the rights and responsibilities of a citizen with respect to tenancy and how these relate to existing government policies on anti social behaviour. The project will attempt to achieve this focus by fully describing the rights of a citizen from the State and the responsibilities of that citizen to the State, community and entire neighbourhood. Secondly the project will carry out a review of the current government policies on anti social behaviour and how these policies relate to the rights and responsibilities of a citizen. Thirdly, the project will conclude with summary of the overall work. Rights of a citizen When a person has the status of a citizenship, Blackburn (1994) argues that a relationship has been formed with the state which gives the citizen certain rights. However, Marshal (1992, cited in Lewis, 2004) viewed citizenship as a relationship between the individual and a state which gives rise to 3 basic elements of rights – civil, political and social. Civil rights The civil right of a citizen represents the right to freedom of speech, expression, thought and faith and to conclude valid contracts. When a person becomes a citizen, such person has by virtue of the citizenship status acquired the right to freely express him/herself and to put forward opinions about issues affecting the that nation. In addition, the citizenship status comes with the right to equal opportunities and social justice in that society. Political rights The political right of a citizen is the rights that allow the person to vote. The right to vote is an opportunity to demonstrate one’s democratic rights and this is important in a democratic society. The political right also includes the chance to participate in political process such as contesting for electoral positions and being duly elected in the political office. Social rights The social element of the right of a citizen is the right to economic welfare and to fully share the social heritages within the society. One of the social heritages in a society is housing. Blackburn (1994) viewed the right to housing and be housed as one of the idealistic rights of a citizen. Within the context of this project, the housing right (social right) of a citizen will be the subject for main focus. Housing right The citizen has the right to housing (Cowan and Marsh, 2001 and Blackburn, 1994). There are two main sectors in the housing market for a citizen – the owner occupied and the rented sector. The owner occupied housing sector includes the individuals that have undertaken to purchase a property through mortgage and who live in the house by themselves. The house that is purchased may be a leasehold or freehold, but, in either case, the government usually supports the citizens through varying the interest rates and stamp duties. Other form of support by the government is through consultation with the mortgage lenders in reducing the amount of deposit required for the citizens to purchase their own owner occupied houses. These supports are to enable the citizen enforce their rights of housing. The rented housing sector includes the private and public. Private rented sector refers to those that rent out their house through short hold tenancies while the public sector is the assur ed short hold tenancy. The providers of housing to citizens in the public sector include housing associations and local authorities. The local authorities invest in houses and allocate them to citizens on the basis of ‘first come first served’ but attention is given to those with extra-ordinary circumstance or great urgency. The housing associations are not for profit making organisations who provide house to citizens based on their criteria and in view of the nature of the associations, they do not share profits but re-invest them into the activities of the housing. Responsibilities of a citizen The basic right of housing for a citizen is further broken down in the tenancy agreement the citizen enters into with the landlord which states the conditions of the tenancy. The Housing Act 1988 with amendments up to 2004 and the Landlord and Tenant Act 1985 protect the citizen from undue harassment, unfair charges and fraudulent practices and also ensure that the property is in good condition for occupancy and illegal evictions. However, in order to fully enjoy the right to housing and the protection as contained in the Tenancy Agreement and the relevant Housing Acts, the citizen is required to fulfill some basic obligations. The citizen has the obligation to act within the law by not engaging in criminal or immoral activities and also to behave in such manners that may not be regarded are against socially accepted corms within the neighbourhood or wider social environment. Therefore, it can be said that one of the rights of a citizen is the right to housing and also that one o f the major responsibilities of the citizen is to carry on his/her daily activities of living in such a manner as to show behaviours that are against the neighbourhood in which he/she resides. You read "A citizen, rights and responsibilities and antisocial behaviour" in category "Essay examples" The term neighbourhood is described by Power (2007, p 17) as â€Å"local areas within towns and cities recognized by people who live there as distinct places, with their own character and approximate boundaries†. The citizen is a member of the neighbourhood and his or her actions will impact all the members of the neighbourhood either directly or indirectly, in effect, the citizen is expected to maintain a pattern of behaviour for the interest of the general neighbourhood. A pattern of behaviour that is not in line with the acceptable behaviours within a neighbourhood is known as anti social behaviour. According to Rose (1996) citizens are considered to be responsible when they pl ay their roles but in a situation that the moral lifestyle of such person is contrary, such person is considered a threat or reproach to the community. According to Cowan and Marsh (2001, p 168) â€Å"the role of the law relevant here is through seeking to uphold particular standards of behaviour†. In the UK, the law that seeks to uphold the standards of behaviours within the neighbourhood is the anti social behaviour contained in the Crime and Disorder Act (1996, 1998) and Ant Social Behaviour Act (2003). Anti Social Behaviours The Good Practice Unite of the Chartered Institute of Housing (CIH 1995, p3) defined antisocial behaviour as â€Å"behaviour that opposes society’s norms and accepted standards of behaviour†. Also the Crime and Disorder Act (1998) described antisocial behaviour as acting â€Å"in a manner that caused or was likely to cause harassment, alarm or distress to one or more persons not of the same household†. The Anti Social Behaviour Act (2003) identified various forms of behaviours found to be common and these include: noise nuisance; intimidation and/or harassments, littering and graffiti; being violent against neighbours and properties; hate behviours that target an ethnic or gender groups; and use of the property for unlawful business or other purposes. Causes Several reasons have been given by different researchers and organisations as to the reasons that lead to anti social behaviours. Notable among the researchers are Hawkins, Catalano and Miller (1992) who identified risk factors and protective factors.The risk factors involves certain issues of life that have the potential of making people act against the society such as poverty, family problems and problems that arise in the school. The protective factors refer to the presence of some features that may discourage the individual from acting against the society such as bonding and community involvement. The issues of risk and protective factors were further highlighted by the argument of Miller (2005) that neighbourhoods with high crime rate in most cases are traceable to poverty, deprivation and lack of involvement in the community in which the offender resides. Impacts Anti social behaviours has the likelihood of impacting on the members of the neighbourhood, properties and the individual that carries out the behaviour. One of the impacts of antisocial behaviour on the neighbourhood is that it can make withdraw from public places within the area for fear of the safety of their lives thereby and also crumble the service provisions in that area (Rogers and Coaffee, 2005). The Policy Action Team of the Social Exclusion Unit (SEU, 1998, p11) argued that â€Å"if housing is poorly managed or unlettable, or crime and anti social behaviour are not tackled, community support systems can easily crumble†. Secondly, there is the possibility of reducing house prices in the area and increased cost of repairs and cleaning of graffiti as a result of vandalism (Brand and Price, 2000). Also, an area that is notorious for behaviours seen to be contrary to the accepted standards in the society may have a stigma which may make residents decide to relocate or prevent new ones moving in. This problem of stigma was emphasised by Harworth and Manzi (1999, p 163) that there is â€Å"the stigma attached to public rented houses† and that this is the result of behaviours that are usually not in conformity with the accepted norms in the wider society. In order to tackle the problem of anti social behaviour and reduce or eliminate its impacts on the neighbourhood and properties, Cowan and Marsh (2001) suggested the use of basic strategies such as housing management, legal tools and partnering with Social Exclusion Unit. Tackling Anti Social Behaviour in Housing Housing Management Cowan and Marsh (2001) suggested that in order to control the activities of those that perpetrate anti social behaviours, Landlords should control the access to houses by such individuals through the use of housing register. This suggestion implies that those noted for their anti social behaviours should be excluded from having access to houses as a deterrent to others that would want to follow their bad examples. The power for landlords to exclude those whose behaviours are deemed to be against the norms of the society in which they reside (anti social behaviour) is contained in the Part VI of the Housing Act (1996) and research by Smith (2001) found that this exclusion has reduced the rate of antisocial behaviours in most estates. In addition to the use of exclusion as a house management tool for deterrent and preventive measure for dealing with anti social behaviours, Landlords were empowered by the Housing Acts 1996 to adjust the tenancy agreement indicate repossession of properties. In effect, the tenancy agreement fully describes the rights and responsibilities of both parties with particular respect to anti social behaviours and that the Landlord has the right of repossession if the tenant receives anti social behavioural order – an order for carrying out anti social behaviours. On the effectiveness of the use of repossession as a deterrent, the Social Exclusion Unit (SEU, 2000, p 4) argued that â€Å"evicting anti social people does not mea that the problem will go away. Some people will be deterred from future ant social behaviour by the experience of eviction or exclusion from the housing register†. Legal Tools The 1996 Housing Act further gave powers to Landlords (both Local Authorizes and Social Registered Landlords) to deal with their own tenants with respect to anti social behaviours. This Act made individuals responsible for their own actions, those of their households and those of their visitors and empowered landlords to take possession of their properties in the event of anti social behaviour. In applying this power, certain behaviours were banned by Landlords and where the tenant goes against those behaviours, a housing injunction is obtained from the court to arrest the offender. Also the 1998 Housing Act introduced the use of Anti Social Behavioural Order (ASBO) by the police or landlords against offenders as long as they are above the age of 10. Other legal tools include the use of 1996 Noise Act and 1990 Environmental Protection for noisy tenants and those houses not maintained by the tenants. Social Exclusion Unit Partnership While applying both the managerial and legal tools, Cowan and Marsh (2001) further suggested the use of partnership initiatives with the social exclusion unit by landlords and local authorities. The Social Exclusion Unit works with communities, individuals and families to make sure that anti social behaviours are not breached and that to a greater extent avoid repeat or re – offending (SEU, 2000c). Rather than punish those whose behaviours are anti social, through exclusion, repossession or injunction, the social exclusion unit partners with other relevant agencies to produce strategies in the forms of projects that to support the circumstances of the offender. This process involves having a one to one meeting with the offender to identify the causes of the anti social behaviour and the outcome of the discussion forms the basis for suggesting possible support programs to assist the offender where appropriate. The partnership with the social exclusion unit has additional ad vantage of making sure that those who are reacting as a result of their extra ordinary circumstances beyond their control are supported in overcoming such circumstances. Conclusion This project sought to find out about a citizen and how the rights and responsibilities of ‘a citizen’ relate with the current government policies on anti social behaviours. During the course of the project, it was found that citizen describes a person who has the status or acquired the status of citizenship that is, having a form of relationship with the State. Such relationships with the nation that has accorded that person the citizenship status usually comes with political, civil and social rights. The social right of the citizen which formed the basic focus of this project includes the right to housing and being housed. The right of the citizen to be provided with housing protects the citizen from being harassed, unfairly charged or exploited by landlords. However, the right of the citizen to housing requires that the citizen keeps to the conditions of the tenancy agreement among which includes a condition not to act in a manner that will above other things con stitute not conform to the norms of the society/neighbourhood – that is ant social. Furthermore, the project found that where the citizen acts anti social, it may result in crumbling of the service provisions within the neighbourhood (SEU, 1998), reducing house prices as the result of the stigma of crime and violence (Harworth and Manzi, 1999) and increasing cost of repairs and maintenance by the local authorities in cleaning graffiti. In order to tackle the problem of antisocial behaviour, the project found 3 basic strategies as suggested by Cowan and Marsh (2001) and these include housing management, legal tools and partnership with the social exclusion unit. Housing management uses seeks to exclude citizens with anti social behaviours from having access to housing and also repossessing their properties while the legal tool uses injunction. The partnership with the social exclusion unit aims to address the circumstances that create the anti social behaviours of a citizen. Based on the findings during the course of this project, it can be seen that a citizen has a right to housing and that this right comes with responsibilities not to act anti social. Therefore, the current government policy of anti social behaviour seeks to ensure that a citizen, enjoying the right to housing, complies with the responsibilities that come with the right to the housing being enjoyed. The rights are received by the citizen; the responsibilities are the conditions for the rights and the anti social behavior policies ensure that the conditions are kept by the citizen. References Blackburn, R. (1994). Rights of Citizenship. London. Mansell Publishing Ltd Catalano, R.F., Hawkins, J.D. (1996). The Social Development Model: A theory of antisocial behavior. In J.D. Hawkins (Ed.), Delinquency and Crime: Current Theories (pp. 149-197) New York: Cambridge CIH (1995). Housing management standards manual. Coventry. CIH Cowan, D. and Marsh, A. (2001). Two steps forward: Housing policy into the new millennium. UK. Polity Press Hardy, H. (1997) ‘Citizenship and the Right to Vote’, 17 Oxford J Legal Stud 76 (1997). Hawkins J.D., Catalano R. F., Miller J. Y. (1992). Risk and protective factors for alcohol and other drug problems in adolescence and early adulthood: Implications for substance abuse prevention. Psychological Bulletin, 112, 64-105. Lewis, G. (2004). Citizenship Lives Social Policy. UK. The polity Press Millie, A., Jacobson, J., Hough, M. and Paraskevopoulou, A. (2005a) Anti-social behaviour in London – Setting the context for the London Anti-Social Behaviour Strategy, London: GLA Power, Anne (2007a) City Survivors. Bringing up children in disadvantaged neighbourhoods. Bristol: The Policy Press. Rogers, P. and Coaffee, J. (2005) ‘Moral panics and urban renaissance: Policy, tactics and youth in public space’, City, 9(3) 321-340. Rose, N. (1996). The death of the social Refiguring the territory of government, Economy and Society, vol 25, no 3, pp 282-99. Social Exclusion Unit (1998). Bringing Britain together: A national strategy for neighbourhood renewal, Cm 4045, London: The stationery Office. Social Exclusion Unit (2000a) Leaflet, London: Cabinet Office Smith, R., Stirling, T. Papps, P., Evans, A. and Rowlands, R. (2001). Allocation and Exclusion: The impact of new approach to allocating social housing, London: Shelter. The 1998 Crime and Disorder Act The 1996 Housing Act How to cite A citizen, rights and responsibilities and antisocial behaviour, Essay examples

Forbidding Mourning free essay sample

John Donne cleverly uses one of the most famous of metaphysical conceits in stanza seven of A Valediction Forbidding Mourning. A metaphysical conceit is like an extended metaphor, in which the poet compares to extremely different objects; usually the comparison involves an abstract concept or emotion, like love, and some other completely random object. John Donnes conceit in stanza seven definitely features a completely random object to be making an appearance in a love poem a compass! Here, Donne compares the lovers souls to the points of a compass: Thy soul, the fixd foot, makes no show To move, but doth, if th other do. Donnes elegant conceit is both ingenious and moving. He uses the physical object to show the heart-felt closeness of the two lovers; when the other far doth roam, It leans, and hearkens after it. Discuss the central message of A Valediction: Forbidding mourning. I would argue that the overwhelming central message of this excellent poem regards the love that the speaker has for his wife, and the way that their years together have forged a kind of connection that is more spiritual than physical. The way in which the poem presents their love as being a force that cannot be separated, even by death itself, is incredibly moving, and forces us to think about the nature of love and how it endures even in the face of darkness and death. One of the most striking and beautiful images of this poem helps us to understand the special nature of the love between the speaker and his wife, who possess a love that is so much refined: If they be two, they are two so As stiff twin compasses are two, Thy soul the fixed foot, makes no show To move, but doth, if thother do. By describing their souls as being like the two feet of a compass, the speaker makes it clear of the kind of union that characterises their relationship. Even when the two feet are apart and separate, they are united, and this unity is shown in the way that, when the other foot far doth roam, the foot that remains in one place leans, and hearkens after it / And grows erect, as that comes home. The overwhelming message of this poem therefore concerns a love that is so based in unity and trust that even death itself cannot separate the two souls of the speaker and his wife. gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt;gt; The subject of the simile about metallurgy begun in line 17 is the refining of gold, in which all dross and impurities are removed and only the purest and most valuable gold remains. The speaker also refers to the malleability of gold to suggest that even when lovers are apart they are still united, just like a sheet of delicate gold foil (line 24) that stretches between the loved ones so that they are still and always connected to each other. This metaphor supports the conviction that this love is deep and lasting; not merely valuable as some readers who have not digested all of the previous stanzas will reply. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Explain the conceit in lines 25-36 of A Validation and what suggests about love. A conceit is an extended, clever metaphor that is usually considered pushed to its end degree. In Valediction: Forbidding Mourning, Donne is speaking to his wife, whom he must leave to go on a trip abroad. Throughout the poem he has used a variety of metaphors to explain that he and his wifes love is superior to everyone else and that it can more easily undure a separation, because it is so strong. He uses a conceit in the last three stanzas of the poem to better illustrated how their relationship works. He says, if we are two people, then let us be two like the two legs a compass. (The kind of compass you would use to draw a perfect circle. He explains that he is the fixed foot in the center it holds the other leg in position and keeps it in line so that it can do its job, and return to where it started and therefore make a perfect circle. If Donne, then, is the moving foot he is the one that must run, but because of her steady love, he will return, and make me end where I begun. The is a great example of a metaphysical conceit in poetry. Compasses are NOT an obvious symbol of love, but with twleve short lines he makes his love and connection to his wife perfectly clear! It is very clever, extended, and pushed to the limit. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9-12 Moving of th earth brings harms and fears, Men reckon what it did, and meant; But trepidation of the spheres, Though greater far, is innocent. The third stanza of the poem, which includes lines 9-12, compares dramatic upheavals on earth and in heaven. Lines 9-10 address these upheavals on earth, specifically as they are manifest in earthquakes (moving of th earth line 9). The poet is saying that these phenomenon bring fear and wonder to men and cause great destruction and turmoil, but upheavals in the heavens (trepidation of the spheres line 11), although more significant, receive less notice because we cannot physically see nor feel them. By introducing this theme, the poet is setting the stage for a comparison of physical vs. spiritual love later in the poem. In A Valediction Forbidding Mourning, line 5, how is the image of melting relevant to the poem? Line 5: So let us melt, and make no noise Let us remember that the speaker of this poem is telling his wife not to mourn him when he dies, as the title suggests. The first two stanzas of this unforgettable poem therefore urge the wife to behave with quiet dignity when they part, just as virtuous people die without drama or display. You need to be aware that the first stanza is a simile which offers the comparison of people parting with dignity to show the wife how she and the speaker of the poem should part: As virtuous men pass mildly away, And whisper to their souls, to go, Whilst some of their sad friends do say, The breath goes now, and some say no: Like this, therefore, the speaker encourages his wife to say goodbye to him. The image of melting in the poem is thus used as a metaphor to reinforce this image rather than spontaneously and quickly burn, they are to express their feelings and love for each other slowly and with respect, just as candles melt slowly and gradually not with tear-floods, nor sigh-tempests move, because, as the speaker says in the second stanza, to react in this undignified manner would actually spoil the sacredness of their love. No tear-floods, nor sigh-tempests move The speaker then speaks of dramatic events of heaven, how large and momentous they are, but how innocent they are as well, because people on earth can not feel their effects: But trepidation of the spheres, Though greater far, is innocent He moves on to the basis of his argument, the argument for why the two lovers should not mourn their time apart. His claim is that a parting between lovers is impossible (in a metaphysical sense). He suggests first that they share a soul, because both of their souls are made of the same material and so are the same. Therefore, by sharing a soul, they can not be divided: Our two souls therefore, which are one, Though I must go, endure not yet A breach, but an expansion, Like gold to airy thinness beat. As seen above, their souls can not be separated but only expanded with the space that divides him. He moves on to argue that, if they do indeed have two separate souls, those souls are so interconnected that the same is true they can never really be apart.    No matter where one of them goes, the other will be a foot that grounds the other soul in place so that it may return, as in a circle: Such wilt thou be to me, who must, Like th other foot, obliquely run; Thy firmness makes my circle just, And makes me end where I begun. It is a clever, spiritual argument to stop the sorrow of a separation, and is an excellent example of metaphysical poetry, which mixes the spiritual with the earthly in its expression.